School of Communication

mg游戏官网:2017-12-01

General Introduction

 

The School of Communication at Jiangxi Normal University, formerly known as the Department of Education and Communication, was founded in 1985. The School was established at the request of the Jiangxi Provincial Party Committee and the Provincial Government, proposed and supported by Professor Yu Yelu, the internationally renowned scholar of communication and the Professor of the Chinese University of Hong Kong. It offered programs in educational technology to all levels of educational institutions and trained talents for the design, development and maintenance of educational software. Since 1994, it extended its training program to journalism and communication, studying the relationship between communication and politics, economy, culture, society and human development. In 1996, it was renamed as the Department of Communication. The name “the School of Communication” has been formally acknowledged at JXNU since 2000.

The School of Communication at Jiangxi Normal University is a member of a program launched by the State Ministry of Education and the Central Publicity Department, which aims at exchanges between universities and news media organizations. The School is the provincial base for innovative and excellent journalism education in Jiangxi. Besides, the School is member of well-known organizations as follows:

l The Chinese Association for History of Journalism and Mass Communication

l  The Chinese Collegial Association for Visual Art

l The Chinese New Media Communication Association

It is the permanent member of:

l The China Association of Communication

l The China Advertising and Education Research Association

l The Committee of Advertising of the China Higher Education Association

It is also the secretariat units of Jiangxi Provincial Communications Association and Advertising Committee of Advertising Association of Jiangxi Province and the organizer of the National Advertisement and Art Competition for College Students in Jiangxi province.

We offer five undergraduate programs: Journalism, Radio and Television Broadcasting, Advertising, Educational Technology, and Broadcasting and TV Editing. We offer an academic oriented master degree program of Educational Technology, and Journalism and Communication. We also offer a professional-oriented master degree program of Journalism and Communication, and Modern Education Technology. There is a doctorate degree program in Art and Culture Transmission. Educational Technology is the Brand major (provincially recognized major) in Jiangxi province. Advertising is a unique Brand major and was a pilot for reform in Jiangxi. The college is a significant base for Journalism and Communication talent training, theoretical research and business consultation. It is also the provincial center for personnel and teacher training, theoretical research and consulting of educational technology.

The faculty at the School of Communication is comprised of excellent scholars and industry professionals. There are 45 full-time teachers, of which seven are professors, 22 associate professors. 22 have doctoral degrees. Three won the title of the Young Academic Leaders at universities of Jiangxi, and five won the title of the Young Backbone Teachers in the universities of Jiangxi. Nine teachers have overseas study experience. In recent years, teachers in our college have made great achievements in scientific research. They have undertaken ten programs funded by the National Social Science Fund of China, two programs by the Humanities and Social Sciences Fund of Ministry of Education, 25 provincial and 26 department-level scientific research projects. There are seven projects supported by commercial enterprises. They have published more than 200 academic papers, and 12 monographs and textbooks.

The School offers student excellent teaching facilities featuring advanced equipment and tools for learning and teaching. The School has a Media Center, offering students opportunities to work and study with advanced equipment and to participate in simulated projects. Besides, the School has rich research resources. There are 57 kinds of Chinese and foreign periodicals and more than 30,000 books in the College Library.

The School operates with the philosophy of “moral education prioritized, quality oriented, ability- focused and practice-based,” committed to fostering students to “enjoy study and think critically” and training students to put theory into action. Students have opportunities to participate in projects and various professional contests, so that they can learn by doing and learn through competition. Students have outstanding achievements in extracurricular scientific and technological activities. They won the first prize in the Advertising and Art Competition for National College Students twice. The documentary “Guo Qingfen” (a famous professor) filmed by students was a finalist in the 22nd Beijing University Student Film Festival. Two students won the “2015 Annual Awards” and “BIRTV Best Documentary Award” in the 10th “BIR” International Student Video Competition; one student won the first prize in the special report of the National College Economic News Competition. One student won the first prize in the Online New Media Works of the Second National College Anticorruption Culture Competition. One student became one of the ten winners in the “China Youth School Media Scholarship”.

The School has made remarkable achievements in its education and teaching reform; It has innovated talent training programs, such as the Gold Medal Journalist Experimental Class and the “3 +1” cooperative education projects with the Journalism and Communication School of Guangzhou Ji Nan University. Its teaching reform achievements have won the first prize in Jiangxi. The School takes the improvement, development and employment of the students as its starting point and ultimate goal; it focuses on strengthening students’ ideological, moral, scientific and cultural quality to promote the all-round development of students. The School has been rated as an Advanced Unit of Student Work and an Advanced Unit of Employment many times.

The School emphasizes international cooperation. It has signed cooperation agreements with Duke University, Canberra University and Taiwan Shi Xin University to develop cooperative education in undergraduate and master degree programs.

During the “13th Five-Year Plan”, Jiangxi Normal University will deepen overall reform. In accordance with the development goals and strategic requirements in the Development Plan During the 13th Five-Year Plan of the School, aiming at “Double First-class” construction, the School will take this opportunity to write a new chapter.

Motto:  Seeking all the facts, transmitting only the truth.

Expectations from the dean:

Every student should be treated with an appreciative eye.

Everyone should present their best self every day.

Each should aim high in whatever he is doing.

Management Philosophy:

Governed with democracy; focusing on quality; develop teaching and research.

Educational Philosophy:

Moral education prioritized, quality oriented, ability centered, and practice-based

Cultivation objects:

The school is committed to cultivate morally and intellectually excellent, energetic and enterprising talents with high proficiency in communication.

Working motto:

Be passionate and strive for the best.

For Teachers:

Devoted to teaching, be a mentor and model to students.

For Students:

Enjoy study and think critically; put knowledge into practice.

Mottos for teachers as a team:

Cooperative spirit, enterprising attitude

Mottos for individual teachers:

Be generous, righteous and full of drive.

 

Address:

Area 4, Mingda building. No. 99, Ziyang Road, Nanchang, Jiangxi Province,

The Postcode: 330022

 

No.

 

Category of discipline

 

Discipline

Code

Name of Major

 

Level

 Years

Major / Discipline

Introduction

1

pedagogy

pedagogy

040104

Educational Technology

bachelor

4

This major is to cultivate advanced applied talents who can use modern educational theory and modern information technology to design, develop, apply, manage and evaluate the learning process and learning resources under the information technology environment.

Employment direction: You can work as an IT teacher in primary and secondary schools, manage digital learning environment and train teachers for educational technology ability.; you can work on human resources training and E-learning system design, development and management in enterprises and institutions; in addition, you can work on the design, development of digital resources and instructional software and learning support services for online learning.

 

art

Radio and TV director

130305

Radio and TV director

bachelor

4

Training objective:Mainly for broadcasting agencies and departments of culture and art,committed to developing senior applied talents that equipped with the professional knowledge and skills of broadcasting program planing,creation and production,and that hold superior qualification of film and television theory and artistic appreciation,also that capable of being broadcasting program directorplanner,copywriter,screenwriter,producer and 

host,etc.

Employment directionObtain employment directionThe students graduated from this major could work for the radio, television, network and other media units, film and television production company as broadcasting program director, copywriter, screenwriter, producer and take video, lighting, audio, editing, program host and so on.

 

Journalism and communication

Journalism and communication

050303

Advertising

bachelor

4

Professional Training Goals: Our professional goal is to develop advanced applicable and specialized talents with IMC concept and basic professional theory system. Students are supposed to have he professional skill and knowledge to do market and consumer survey and analysis ,advertising planning , creativity ,copy writing and so on.

Employment Orientation: The career pursuit for our students include but not limit the following positions in media agency, advertising agency and other enterprises :Advertising Planner, Copy writer , Art Designer and  Advertising Producer, Marketing ,Brand Manager , PR.

 

Journalism and communication

Journalism and communication

050301

Journalism

bachelor

4

Cultivating objectives: to cultivate senior applied talents with comprehensive performance in morality, intelligence, sports and aesthetics, who are able to master the basic journalism theories and systematic professional skills of journalism as well, including new interviewing and writing, news photography, news editing and designing of page, news commentary, news planning and media management. The graduates of journalism also need to have the solid foundation of humanities and social sciences.

Employment field: graduates of journalism are able to engaged in new interviewing and writing, news editing, news commentary, news planning and media management and so on in media agency. Graduates can also serve in publicity departments and PR companies and they could even start content entrepreneurship in We-media age.

 

Journalism and communication

Journalism and communication

050302

Radio and Television Science

bachelor

4

Cultivating objectives: to cultivate senior applied talents with comprehensive performance in morality, intelligence, sports and aesthetics, who are able to adapt to the needs in radio and television communications under the new situation of globalization, digitalization and media integration, to master the systematic theories, basic knowledge and professional skills of radio and television communications, to have the solid foundation of humanities and social sciences as well as the professional quality in radio and television communications, to be familiar with the policies and regulations of radio and television communications.

Employment field: engaged in news editing, program production, planning creativity, public relations and advertising, media management and so on, in radio and television stations, audio-visual new media, film and television production companies and other news and publicity departments.

 

 

 

 

 

 

 

A list of the course of School of Communications

 

 

A list of Educational Technology

No.

 

Code

 

Course Name

 

Level

1

255506

Advanced Mathematics (Management) 

 Bachelor

2

250240

Educational principle

 Bachelor

3

255507

Advanced Mathematics (Management) Ⅱ

 Bachelor

4

250249

General psychology

 Bachelor

5

264209

Introduction to Educational Technology

 Bachelor

6

264260

Web Design

 Bachelor

7

264207

Photography

 Bachelor

8

264297

Introduction to Learning Sciences

 Bachelor

9

264047

Principle of Communication

 Bachelor

10

264051

Information and Communications Technology

 Bachelor

11

264052

Television Production

 Bachelor

12

264055

C# Objet -Oriented Programming

 Bachelor

13

264339

Network Database

 Bachelor

14

262079

Curriculum and Teaching Theory ·IT

 Bachelor

15

264299

Construction and Maintenance of Smart Campus

 Bachelor

16

264189

Instruction System Design

 Bachelor

17

264010

The Production of Multimedia Courseware

 Bachelor

18

264128

Distance Education

 Bachelor

19

264300

Mobile education product development

 Bachelor

10

264054

Integration Technology into Curriculum

 Bachelor

21

264053

Research Methods of Educational Technology

 Bachelor

22

262080

Teaching Skills·IT

 Bachelor

23

264220

Web-Based Instruction

 Bachelor

 

 A list of Radio and TV Editing

No.

 

Code

 

Course Name

 

Level

1

264196

Film and Television  Arts Foundation

 Bachelor

2

264336

Introduction to Arts

 Bachelor

3

264455

Introduction to Broadcast and Television

 Bachelor

4

265155

Audio-visual language

 Bachelor

5

264207

Photography

 Bachelor

6

264232

Camera Technology and Art

 Bachelor

7

264199

History of Drama

 Bachelor

8

264234

Film Editing Technology and Art

 Bachelor

9

264241

Music and Sound of Film

 Bachelor

10

264202

Playwriting Foundation

 Bachelor

11

264198

Chinese and Foreign Film History

 Bachelor

12

264200

Film and Television Lighting Technology and Art

 Bachelor

13

264028

Foundation of Television Edit and Direct

 Bachelor

14

264032

Television Programs Planning

 Bachelor

15

264175

Television Advertising Creative and Production

 Bachelor

16

264024

Television news Interviewing and Writing

 Bachelor

17

264081

Television Specials and Column

 Bachelor

18

264245

Film Appreciation

 Bachelor

19

264266

Film and Television Production Management

 Bachelor

20

264084

Documentary Principles  and Practice

 Bachelor

21

264242

Film and Television Arts

 Bachelor

22

264243

Film and Television Performing Arts

 Bachelor

23

264184

Film and Television Aesthetics

 Bachelor

 

 

 

 

A list of the course of Advertising

NO.

 

Code

 

Course Name

 

Level

1

264341

Introduction to Journalism

 Bachelor

2

259105

Introduction to Chinese culture

 Bachelor

3

264127

Outline of New Media

 Bachelor

4

264372

Principle of Communication

 Bachelor

5

250224

Introduction to Sociology

 Bachelor

6

264291

The basis of statistics and data analysis

 Bachelor

7

264063

Principle of Advertising

 Bachelor

8

264117

Basic  Advertising Design

 Bachelor

9

264027

Marketing

 Bachelor

10

264292

Computer-based Graphic Design

 Bachelor

11

264178

Graphic Design

 Bachelor

12

254005

Public Relations

 Bachelor

13

264302

Advertising Copy Writing

 Bachelor

14

264002

Customer Research

 Bachelor

15

264039

Advertisement Planning

 Bachelor

16

264003

Advertising Creative

 Bachelor

17

264501

Advertising Media Research

 Bachelor

18

254115

Market Survey and Analysis

 Bachelor

19

264118

Advertising Management

 Bachelor

20

264065

Media Operation and Management

 Bachelor

21

264352

Brand Communication

 Bachelor

 

 

 

A list of the course of Journalism

No.

 

Code

Course Name

 

Level

1

264341

Introduction to journalism

 Bachelor

2

259105

Introduction to Chinese culture

 Bachelor

3

264127

Outline of new media

 Bachelor

4

264372

Principle of communication

 Bachelor

5

250224

Introduction to sociology

 Bachelor

6

264291

The basis of statistics and data analysis

 Bachelor

7

264249

New Interviewing & Writing Ⅰ

 Bachelor

8

264042

News photography

 Bachelor

9

264119

Selected readings of China ancient literary works Ⅰ

 Bachelor

10

264021

History of Chinese and foreign journalism

 Bachelor

11

264257

New Interviewing & Writing Ⅱ

 Bachelor

12

264259

The psychology of journalism

 Bachelor

13

264070

New editing and designing

 Bachelor

14

264122

Selected readings of China ancient literary works Ⅱ

 Bachelor

15

264276

In-depth report

 Bachelor

16

264296

Principles and practice  of  converged news

 Bachelor

17

264072

News commentary

 Bachelor

18

264068

Comparison of Chinese and Western news

 Bachelor

19

264414

News report planning

 Bachelor

20

264065

Media management

 Bachelor

21

264073

Press ethics and regulations

 Bachelor

 

A list of the course of Radio and Television

No.

 

Code

 

Course Name

 

Level

1

264341

Introduction to journalism

 Bachelor

2

259105

Introduction to Chinese culture

 Bachelor

3

264127

Outline of new media

 Bachelor

4

264372

Principle of communication

 Bachelor

5

250224

Introduction to sociology

 Bachelor

6

264291

The basis of statistics and data analysis

 Bachelor

7

264455

Introduction to broadcasting and TV theory

 Bachelor

8

264232

Camera technology and art

 Bachelor

9

264195

History of chinese and foreign communication

 Bachelor

10

264077

Broadcast televisionTechnique foundation

Bachelor

11

264005

News interview and writing

 Bachelor

12

264022

Television editing

Bachelor

13

264265

Broadcast type and production

 Bachelor

14

264024

TV news reporting and writing

 Bachelor

15

264072

News commentary

Bachelor

16

264262

Television journalism

 Bachelor

17

264028

TV program director

 Bachelor

18

264032

TV program planning

 Bachelor

19

264065

Media management

 Bachelor

20

264293

Converged Media content planning and production

 Bachelor

21

264081

TV special topic and column

Bachelor

22

264263

The documentary film theory and Practice

 Bachelor

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