School of Business

mg游戏官网:2017-12-01

Business School of Jiangxi Normal University was established in 1995. Upholding the school motto "Innovative, pragmatic and transcendent", the faculty and staff of the school advocate realistic spirit, standardize management and promote innovation, which has brought about fast progress in many ways.

The school has management disciplines and applied economics. At present, there are one first-level conferrable right of Master of business administration and 4 second-level conferrable right, including enterprises management, technological economics and management, marketing, and human resource management. The school is also authorized to grant MBA.  

We offer 5 undergraduates programs, including business administration (direction of entrepreneur management included), human resource management, marketing, e-commerce, international trade and economics. Cooperating with the school of international studies we offer two more undergraduates programs: international business administration and international marketing with the model of "the English language + profession".  Excellent courses span principles of management, project management, enterprise strategy management, marketing, consumer behavior, statistics, financial management, international trade theory and practice, among which principles of management, human resource management and methodology of management research are high-quality courses at provincial level.

Our school ranks leading position in size among the schools of the university. Currently there are 2,000 undergraduates and graduates and 400 continuing education students in school. Sticking to our top priority of qualified personnel, we are committed to the training of creative talents of economy and management for society who mastered related solid foundation knowledge, outstanding ability to work, comprehensive accomplishment and bold noble minds. In recent years, under the guidance of teachers, our students have successively won awards in the "Challenge Cup" competition New Venture Plans, National and province-wide Science and Technology academic work competition, National universities and colleges "creative, innovative, entrepreneurship" e-commerce challenge, national university students mathematics modeling contest. Our student societies hold various popular activities and team up with well-known enterprises like Lenovo Group, China Unicom, Tencent. The employment rate of our graduates is over 95%, making our school well-received.

The school has a strong strength of faculty group. The existing staff 55 people, including 12 professors, 18 associate professors, of whom 17 are doctors, 29 masters and 19 master supervisors and of whom 4 academic leaders, 2 backbone teachers at provincial level and 1 "top 10 teachers" and 1 "teaching master" at university level. Besides, 40 domestic and foreign well-known scholars and entrepreneurs are invited to be academic and practice-based visiting professors at the school.  

Our school has a sound internal organization and provides good foundation and conditions. It is composed of 5 departments, including Business Administration, International Economics and Trade, e-commerce, marketing, and human resource management. We also set up one entrepreneurship education center and one MBA education center, 2 teaching and experiment centers and one library. A beautiful campus environment and fully equipped teaching facilities provide the school with essential condition of modern teaching.  

The school is the research center of economy and management in Jiangxi. The school has one key research base of innovative and entrepreneurship, key research center for Humanities and Social Science in Jiangxi province. As a Consumer Committee of Jiangxi Computer Association, it takes the lead in a pilot innovative experiment area, a national first e-commerce professional colleges and universities.

The school plays an active role in "Industry-University-Institute" activities and offers social services. We established an economic management training center, serving enterprise executives to provide training and advisory services.  

We have been also dedicated to higher education internationalization. The school and school of management of Taiwan Chung Cheng University has already signed co-operation agreements, with 10 undergraduates selected to study at each other's school as exchange student every semester. The school has set up the cooperative training projects with Dresden international university in Germany, which seniors may enter and study for master's degree at a famous German university.

 

A list of the discipline&major of Business School

No.

Category

Discipline

Name of Major 

Level

Years

Major / Discipline Introduction

1

Business Administration

EconomicsManagement

Marketing

Bachelor

 

4

This specialty, a theoretical system formed by carrying the results of research of economics, management, psychology and sociology and other disciplines into the market economy and business activities, is a discipline that combines theory closely with practice. The curriculums include professional courses such as economics, management, higher mathematics and so on, which aim to lay a foundation of the discipline; the professional theory courses such as marketing, market research and consumer behavior targeting cultivation of thinking ability; the marketing channels, brand management, network marketing, marketing simulation practice and selling and other professional application courses with objective of the development of individuals' ability; and corporate culture, psychology and other optional courses which can improve the knowledge structure.  

In the undergraduate teaching and personnel quality training, the specialty is committed to the cultivation of students' marketing dynamic thinking ability with "logical, scientific and dynamic", and trains them to master the economy, management knowledge system, as well as marketing disciplines theoretical knowledge and practical ability, with stronger marketing theory application ability. A complete contingent of qualified teachers and outstanding scientific research ability and their practical experience provide a guarantee for the training of high-quality marketing personnel. Graduates are highly praised by various types of industrial and commercial enterprises. Employment rate remains at 98% or more, ranking highest of the university.

2

Business Administration

EconomicsManagement

Human Resource Management

Bachelor

4

The specialty, with modern business literacy and entrepreneurship education as the cornerstone, fosters compound and specialized talents who have good knowledge of economics, management, operation, and good cultural literacy and can engage in human resources management in enterprises and government departments, and scientific research and education institutions.

The specialty is a key specialty financed by the university, and students are encouraged to acquire various professional qualification certifications at home and abroad. Flexible curriculum system has been built; case teaching is highlighted, experiential teaching method, situational teaching, project type teaching, open teaching and so on are attempted to use. All qualified teachers hold doctor's degrees and more than 90% of teachers have enterprise consulting experience of human resources management. Graduates are professionals with structured knowledge, excellent professional ability and professional spirit and urgently needed by enterprises and institutions.

3

Economics

EconomicsManagement

International Economy and Trade

Bachelor

4

The professional training system can master the basic principles and skills of economics, international trade and international finance, familiar with China's foreign trade policies and regulations and international trade rules and practices, to understand the major countries and regions of the economic and trade development of the application of advanced specialized personnel. The specialty is characterized by stronger adaptability and more employment opportunities.  Graduates in this field are not only qualified for work in import and export enterprises, financial institutions, business or management, but also for management, planning, research and analysis in national economic and trade departments, research institutes and so forth.    

 

 

 

The specialty demands comparatively high quality of the students. First, it requires students to master English, good skills of English listening, speaking, reading and writing involved; Secondly, it requires students to master basic knowledge and methods of economics, international trade theory and practice, international financial theory and practice, international settlement, statistics, econometrics, international business correspondence, financial management; again, it requires students to have hard-working character and strong ability of business negotiation, market development and planning, and transnational communication and coordination.

4

Business Administration

EconomicsBusiness management

Business Administration

Bachelor

4

The specialty, with modern business literacy and entrepreneurship education as the cornerstone, fosters compound and specialized talents who have good knowledge of economics, management, operation, and global vision and innovative spirit and ability.

The specialty is a provincial-level brand profession. Flexible curriculum system: a combination of professional comprehensive compulsory courses, compulsory courses and selective courses enables to better cultivate high-quality professionals; with a complete contingent of qualified teachers, the teaching is characterized by strengthened case teaching, experiential teaching, situational teaching, project type teaching, and open teaching and so on. Through various means, students participate in teaching reform and management, which makes them to have extensive connections to theoretical research and practical sectors.

Entrepreneurship management, as a direction of business administration, also aims at meeting the social needs of entrepreneurship management professionals. The direction enrolls students who have a strong entrepreneurial willingness and a business background; a small-class teaching way, through simulation of the entrepreneurial management courses and entrepreneurial, entrepreneurial practice and other specialized training, contributes to cultivation of specialized personnel with a good entrepreneurial quality and a command of entrepreneurial theory and skills. Graduates of this direction can become internship entrepreneurs, business consultants, managers of venture capital, entrepreneurial enterprise, science and technology zones, industrial zones, small and medium-sized enterprise management, and entrepreneurial teachers of all kinds of schools.

5

E-commerce

 

E-commerce

 

E-commerce

 

Bachelor

4

The specialty fosters inter-disciplinary, specialized and applied talents, who master basic theories and practical skills of modern economic science, management science, computer science, network communications and information processing technology, and comprehensive skills e-commerce. They can engage in business, trade, Marketing management, e-commerce, e-government and e-commerce system planning, analysis, design, development, management in industrial and commercial enterprises, financial institutions, public institutions and government agencies.

At undergraduate level the specialty is divided into 3 directions, including e-commerce, information technology business, logistics management; at postgraduate level it is divided into 3 directions, comprising e-commerce and information technology entrepreneurship, e-commerce and logistics engineering. The training model of Information entrepreneurship talents is a domestic initiative.

The specialty adopts the approach of promoting employment coming first  and innovative training model of talents, carrying out multi-level information technology entrepreneurship education, encouraging students to participate in various business competition activities and paying attention to cultivate students' social adaptability and innovation and entrepreneurship, with curriculum featured by "Technology + business + ability. At the same time, the solid e-commerce research achievements greatly feed into e-commerce teaching. "E-commerce and information technology entrepreneurship excellent engineer training model", a research of 2012 Ministry of Education Humanities and Social Sciences Project, is the nation's leading study, the implementation of which will further improve and optimize the quality of professional training. As one of the hot specialties, the employment rate ranks highest of the university, and the previous graduates are praised by various types of employers.

 

 

 

A list of the course

1. Marketing

No.

Code

Course Name

Level

1

  254033

Accounting

     Bachelor

2

  254056

Marketing Simulation Practice

 Bachelor

3

  254166

Selling

 Bachelor

4

  254167

Marketing planning

 Bachelor

5

  254170

International Marketing

 Bachelor

6

  254186

Network Marketing

 Bachelor

7

  254214

Consumer Behavior

 Bachelor

8

  254229

Service Marketing

 Bachelor

9

  254234

Advertising and Promotion

 Bachelor

10

  254235

Marketing

 Bachelor

11

  254254

Marketing Channel Design and Management

 Bachelor

12

  254256

Market Survey

 Bachelor

13

  254294

Retail Management

 Bachelor

14

  254295

Pricing Management

 Bachelor

15

  254335

Brand Management

 Bachelor

16

  254406

Enterprise Strategic Management

 Bachelor

17

  254612

 Economics PrinciplesⅠ

 Bachelor

18

  254613

 Economics PrinciplesⅡ

 Bachelor

19

  255506

Advanced Mathematics (Economics) Ⅰ

 Bachelor

20

  255507

Advanced Mathematics (Economics) Ⅱ

 Bachelor

21

  024001

Graduation Paper Design

 Bachelor

22

  024005

Graduation Internship

 Bachelor

 

 

2. Human Resource Management

 

No.

Code

Course Name

Level

1

  002047

The Theory and Method of Social Research

Bachelor

2

  254002

Principles of Management

Bachelor

3

  254033

Accounting

Bachelor

4

  254198

Labor Relations Management

Bachelor

5

  254202

Human Resources Training and Development

Bachelor

6

  254219

Probability and Mathematical Statistics

Bachelor

7

  254296

Talent Assessment Theory and Method

Bachelor

8

  254297

Human Resource Management Skills Practice

Bachelor

9

  254347

Enterprise Strategic Management

Bachelor

10

  254401

Human Resource Management

Bachelor

11

  254505

Salary Management

Bachelor

12

  254580

Organizational Behavior

Bachelor

13

  254612

Economics PrinciplesⅠ

Bachelor

14

  254613

Economics PrinciplesⅡ

Bachelor

15

  254616

Management Information System

Bachelor

16

  254620

Financial Management

Bachelor

17

  254807

Performance Management

Bachelor

18

  255506

Advanced Mathematics (Economics) Ⅰ

Bachelor

19

  255507

Advanced Mathematics (Economics) Ⅱ

Bachelor

20

  255538

Linear Algebra

Bachelor

21

  255540

Statistics

Bachelor

22

  024001

Graduation Paper Design

Bachelor

23

  024005

Graduation Internship

Bachelor

 

 

3. International Economics and Trade

No.

Code

Course Name

Level

1

  254031

Management Information System

Bachelor

2

  254033

Accounting

Bachelor

3

  254046

International Logistics(Bilingual)

Bachelor

4

  254047

International Marketing (Bilingual)

Bachelor

5

  254117

Applied Econometrics

Bachelor

6

  254213

International Business Correspondence (Bilingual)

Bachelor

7

  254219

Probability and Mathematical Statistics

Bachelor

8

  254405

International Trade Practice

Bachelor

9

  254612

Economics PrinciplesⅠ

Bachelor

10

  254613

Economics PrinciplesⅡ

Bachelor

11

  254620

Financial Management

Bachelor

12

  255110

Principle of Statistics

Bachelor

13

  255506

Advanced Mathematics (Economics) Ⅰ

Bachelor

14

  255507

Advanced Mathematics (Economics) Ⅱ

Bachelor

15

  255538

Linear Algebra

Bachelor

16

  259304

International Economics

Bachelor

17

  259311

Currency Banking

Bachelor

18

  268051

International Settlement

Bachelor

19

  024001

Graduation Paper Design

Bachelor

20

  024005

Graduation Internship

Bachelor

 

 

4.Business Administration

No.

Code

Course Name

Level

1

  250228

Market survey

Bachelor

2

  254002

Management Principle

Bachelor

3

  254011

Corporate Culture

Bachelor

4

  254031

Management Information System

Bachelor

5

  254033

Accounting

Bachelor

6

  254100

Marketing Management

Bachelor

7

  254176

Small and Medium-sized Enterprise Management

Bachelor

8

  254230

Entrepreneurial Management

Bachelor

9

  254345

Entrepreneurship Case Study

Bachelor

10

  254401

Human Resource Management

Bachelor

11

  254406

Enterprise Strategic Management

Bachelor

12

  254580

Organizational Behavior

Bachelor

13

  254610

Statistics

Bachelor

14

  254612

Economics PrinciplesⅠ

Bachelor

15

  254613

Economics PrinciplesⅡ

Bachelor

16

  254620

Financial Management

Bachelor

17

  254625

Logistics Management

Bachelor

18

  254801

Production Operation Management

Bachelor

19

  254803

Project Management

Bachelor

20

  254805

Managerial Communication

Bachelor

21

  255506

Advanced Mathematics (Economics) Ⅰ

Bachelor

22

  255507

Advanced Mathematics (Economics) Ⅱ

Bachelor

23

  258163

Graduation Thesis

Bachelor

24

  024005

Graduation Internship

Bachelor

 

 

5. E-Commerce

NO.

Code

Course Name

Level

1

  254003

Macroeconomics

Bachelor

2

  254186

Network Marketing

Bachelor

3

  254195

Network Finance

Bachelor

4

  254223

Electronic Commerce Law

Bachelor

5

  254249

Introduction to E-commerce

Bachelor

6

  254279

Entrepreneurship Foundation

Bachelor

7

  254293

Web Design

Bachelor

8

  254348

E-commerce Case Analysis and Planning

Bachelor

9

  254635

Probability and Mathematical Statistics

Bachelor

10

  254814

ECS Plan and Design

Bachelor

11

  255015

Net ProgrammingTechnique

Bachelor

12

  255102

Microeconomics

Bachelor

13

  255215

Linear Algebra

Bachelor

14

  255504

Advanced Mathematics (Engineering) Ⅰ

Bachelor

15

  255505

Advanced Mathematics (Engineering) Ⅱ

Bachelor

16

  255527

Introduction to Management

Bachelor

17

  262052

Computer Principle

Bachelor

18

  262155

Introduction of Information Technology

Bachelor

19

  262206

Advanced Language Programme Design (C)

Bachelor

20

  262208

Data Structure

Bachelor

21

  262214

Operating System

Bachelor

22

  262218

Database Principle

Bachelor

23

  262229

Object-Oriented Program Design (C++)

Bachelor

24

  262242

Computer Network

Bachelor

25

  264135

Information Technology Education

Bachelor

26

  268015

Basic Accounting

Bachelor

27

  024001

Graduation Paper Design

Bachelor

28

  024005

Graduation Internship

Bachelor

 

 

 

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